Look-Walker Advertising, also known as “Walking Billboard Advertising” or “Human Billboard Advertising”, uses manpower to publicize its adverts. The people walking around with these billboard ads are called I-walkers.
Look-Walker branding is a uniquely effective form of advertising which directly communicates with the target audiences. It’s a creative method of advertising which grabs the attention of the potential audience and provides clarity and detailed information about the brand, its product and its services.
Look-Walker Advertising is a highly-effective and less cluttered form of OOH advertising to target-specific local audiences. It provides several benefits for hyper-specific targeting and creates a long-lasting impression in the minds of the audiences.
Execution and Monitoring of the Look-Walker Advertising in India
Media Planning
The first and most important step to launch a campaign by the Look-Walker advertising agency is media planning, to select the quantity of look-walker boards and identify the catchment area of the targeted audience based on the brand campaign objective. The selection of look-walkers for the targeted area is done to optimize the budget utilization and maximize the campaign’s effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by Look-walker service provider. The fabricated media is mounted on the selected look walker board and individual or group of look-walkers are assigned to the designated location based on the brand campaign objective.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign is submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of your look-walker advertising campaign.
