With metros becoming a popular and fastest means of transport for many daily commuters, Metro Station Advertising has become one of the most-effective and easy ways to reach potential audiences. Metro station branding is an excellent medium to advertise as it helps brands or businesses gain exposure from a wide audience.
Through Metro Advertising, people become more aware of the brand and its products, which will create a brand image in the minds of the people and reach greater visibility of the brand. Metro Station Advertising mostly reaches middle-class and working-class professionals, with whom brands or businesses have the potential to create a major impact. Advertising on Metro Station can have a significant impact, as they stay on for a long period.
Execution and Monitoring of Metro Station Advertising in India
The first and foremost step to launch a metro advertising campaign by any trusted metro train advertising agency is media planning to identify the metro station or metro line as per the targeted audience and budget. Once it is done, several metro trains are finalized as per the budget and need. After this client shares the creative content or video in mp4 form.
Once the media planning is approved, the printing and fabrication of the media are done by the metro station service provider. The fabricated media is printed, pasted and displayed on the media platform with the approved plan.
The evidential proof (geo-tagged images) of the campaign, along with the metro route details is submitted to the clients on the date of endorsement of the campaign by your metro advertising company. Once the campaign reaches the last date, it will be monitored again and another set of evidential proof will be sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.