In Mobile Van Advertising, hydraulic vans are used to advertise the product or brand, providing maximum exposure to a demographic target audience. It is a movable hoarding that advertises the brand’s advertisements, through which it reaches out to a wide, diverse, demographic audience. Always on the move, Mobile Van branding will provide exposure to a large and wide range audience, about the brand.
The “Moving Billboard” is a market strategy that creates brand awareness and brand recall in the minds of the general public which in turn increases the rate of potential customers. They come up with innovative and interactive ideas to market the brand to a wider audience and create buzz around the city. Being a stand-alone advertising medium, Mobile hoarding Vans can also be seen as a multi-dimensional way of advertising. Brands can use the vans to create a stage-like platform to advertise their product and the brand and simultaneously create a fun, event-style form of advertising of the brand to attract audiences towards them.
Execution and Monitoring of the Mobile Van Advertising in India
Media Planning
The first and most important step to launching a mobile van campaign by mobile van advertising agency is media planning, intending to select the type of vehicle and identify a catchment area to reach the targeted audience based on the brand campaign objective. The selection of mobile van type and its movement route is done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the mobile van branding team. The fabricated media is mounted on the selected mobile vans and are assigned a designated route based on the campaign objectives.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper images) of the campaign, along with the mobile van registration number, GPS enabled tracker of the kilometers coverage and locations, will be submitted to clients daily by their mobile van advertising company, right from the endorsement date of the campaign to the end of its closure date.
