Newspaper Inserts are a simple and effective way of print media advertising even today. It is a direct way of approaching the audiences, to market the product or brand to them. Newspaper Inserts are flyers or pamphlets containing information about the product or brand, inserted into newspapers or magazines.
Newspaper Inserts Advertising ensures that the message gets into the hands and minds of potential customers. As newspapers are a massy used medium for information, it is one of the best ways to reach a larger audience. Pamphlet insertion in newspaper has proven to gain a lot more attention than other mediums, while being cost-effective and producing high enquiries and revenue, thus increasing the return on investment (ROI).
Execution and Monitoring of the Newspaper Insertion Advertising in India
Media Planning
The first and most important step to launching a newspaper insertion campaign by paper insertion agency is media planning, intending to identify a targeted area, and selecting newspapers and the quantity of the inserts based on the brand campaign objective.
Execution
Once the media plan is approved, the printing of inserts is done by pamphlet insertion service team and distributed to the catchment newspaper hub, where they get interleaved in the newspaper and circulated based on the campaign objectives.
Monitoring
The evidential proof (Geo-tagged images or normal Images) of the campaign is submitted to clients on the endorsement date of the campaign by your paper insertion company.
