Railway Station Advertising is one of the best choices of advertising as it can achieve high visibility from a large spectrum of audiences, who commute daily. Advertising in Railway Station provides brands and businesses with multiple, creative ways of advertising which helps the brand gain their expected response from its potential audiences.
It provides advertisements with the opportunity to reach a large demographic audience, as a mass number of people travel from one place to another throughout the day. Train Station Advertising can be done in railway stations, located anywhere across the nation and according to the brands or business’s requirements.
In Railway Station Advertising, advertisers use railway stations and trains as a platform, where they market their brands/businesses. Railway Advertisement is an effective way to target audiences from different economic and social classes as a large population use trains to commute to work and for long distances travel making it an excellent way to attract the public’s attention.
Execution and Monitoring of Railway Station Advertising in India
Planning
The first and foremost step to launch a Train station Ads campaign by any trusted railway advertising companies is media planning by identifying the railway station as per the targeted audience and selecting the type of railway advertising based on the brand campaign objective. Once it is done, railway stations and type of advertising are finalized as per the budget utilization and maximizing the campaign effectiveness.
Execution
Once the media planning is approved, the printing and fabrication of the media are done by the railway advertising service provider. The fabricated media is printed, pasted and displayed on the media platform with the approved plan.
Monitoring
The evidential proof (geo-tagged images) of the campaign, along with the railway station (city, station name) details is submitted to the clients on the date of endorsement of the campaign by your railway advertising agency. Once the campaign reaches the last date, it will be monitored again and will have another set of evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.
