Traffic Barricade Advertising is a strategized form of advertising used to capture the attention of the audiences, especially in heavy traffic areas. It is a medium of advertising where adverts are placed on either side of barricades, used to block roads due to repair or work-in-progress situations, to signal signs to people like no entry/ check ahead/take diversions. They are used as a platform by advertisers to publicize advertisements of brands.
Individuals, especially in cities spend at least an hour or more stuck in traffic each day. Traffic Barricade Advertising is strategically placed on busy roads, providing ample exposure to a large audience. Traffic Barricades are unavoidable and are constantly looked at, making them one of the best ways to advertise. They provide multiple exposures to audiences that continuously pass by and go on throughout the day, 24×7.
Execution and Monitoring of the Traffic Barricades Advertising in India
Media Planning
The first and most important step to launching a traffic barricade advertising campaign is a media planning, intending to identify the traffic station in the specific area to reach a targeted audience and select the quantity of the barricade based on the brand campaign objective. The selection of the number of traffic barricades for the specifically targeted station is done to optimize the budget utilization and maximize the campaign’s effectiveness.
Execution
Once the media plan is approved, the manufacturing of the barricade and printing of media is done the traffic barricade advertising agency. The barricades are then distributed to the specific traffic station as per the campaign’s objective.
Monitoring
The evidential proof (legal letter duly sealed and signed by the station) of the campaign is submitted to clients on the endorsement date of your traffic barricade branding campaign.
