With a total route length of 68,043km, railways are undoubtedly one of the most used modes of transport in India. With 19 railway zones, it is also the 8th largest employer in India. Indian railways connect every corner of the country and allow people to travel for work or leisure. Indian Railways operate 23,000 trains per day; this also makes them an excellent platform to advertise your brand. Railway branding provides blanket coverage for your brand and helps it reach every part of the country.
Train advertising is a common form of advertising where advertisements are placed in trains or railway stations. It takes your brand all around India and it reaches as many people as possible. Advertising through train is a fast-growing innovative way to take your brand to greater heights.
Execution and monitoring of Train Advertisements in India
Media Planning
The first and most important step to launch a train Campaign by any reputed train advertising agency is media planning to maximize the coverage area by selecting specific train routes. This is done by mapping train routes with the targeted locations or catchment areas. Once the route selection is done, the allocation of the number of trains in each of the selected routes is done to optimize the campaign’s effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the rail advertising service provider. The fabricated media is mounted on the trains ensuring train routes, Depots & quantity adheres to the approved plan.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign, along with the train registration number and image of the campaign execution, will be submitted to clients on the date of the endorsement of the campaign by your train advertising company. Once the campaign reaches the last date, it will be monitored again and will have another set of evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.
