In the past, flight journeys were considered a luxurious mode of travel, but only a few people opted for it due to its expensive and unsettling nature. Early flight journeys lacked the comfort and amenities we associate with modern aviation. They were loud, cold, and harsh, making them less appealing to the general public. However, after World War II, when wartime restrictions were lifted, passenger travel on flights started to increase steadily.
Inflight advertising emerged as a powerful marketing tool with the introduction of inflight magazines. The first inflight magazine was launched on Pan American World Airways in 1927. These magazines served as a platform for advertising, providing passengers with the latest cultural and fashion knowledge while they traveled. As passengers invested their time in reading these magazines, inflight magazine advertising proved to be an effective way to influence their buying behavior.
With the advent of digital technologies, airlines began exploring various innovative ways to advertise their brands. Inflight advertising expanded beyond print to include digital platforms and video networks during inflight entertainment breaks. Airlines realized the potential of targeting a captive audience during their journey and sought to create flexible and cost-effective advertising campaigns. For instance, in 2017, Virgin America Airlines aired the first cannabis-related advertisement through a video network during inflight entertainment.
In recent years, inflight advertising has emerged as one of the most advanced media due to its high readership and engagement levels. Compared to traditional media such as television, radio, or newspapers, inflight advertising is a relatively new and dynamic means of promotion. The increasing number of flights, hassle-free services, and reduced travel time have contributed to the rising popularity of airline ads.
At BuyMediaSpace, we offer a wide range of media options to choose from for inflight advertising, enabling brands to reach a diverse and engaged audience. We have carefully curated a list of flights in India where we provide our advertising services, offering brands the best medium to promote their products and services effectively.
The flights in India where we provide advertising services include Vistara, Indigo, Air India, SpiceJet, AirAsia, GoAir (now Go First), Air India Express, and Alliance Air. Each of these airlines attracts a significant number of passengers, providing businesses with an excellent opportunity to showcase their brand and capture the attention of a diverse and captive audience.
In conclusion, inflight advertising has evolved significantly over the years, transitioning from inflight magazine advertising to digital platforms and video networks. The increasing number of flights and improved services have made airline ads a flexible and cost-effective marketing strategy. At BuyMediaSpace, we understand the potential of inflight advertising and offer a range of media options to help brands fly high in the market, effectively reaching their target audience during their flight journeys. With our advertising services available on various prominent airlines in India, brands can leverage the power of inflight advertising to promote their products and services to a captive and engaged audience.