In the early 18th century, the Romani people, also known as gypsies, led a nomadic lifestyle, living and traveling in horse-drawn caravans that offered them protection from various weather conditions and provided modern amenities for their livelihood. These caravans served not only as means of transport but also as their domiciles. As the need for transporting goods and merchandise arose, the idea of horse-drawn vans was inspired by the Romani caravans. In 1829, the first horse-drawn vans were introduced, primarily used for carrying and transporting cargo from one place to another.
With the advent of motorized transport, two prominent inventors, Daimler-Motoren-Gesellschaft and Karl Benz, revolutionized the concept of vans, enhancing their cargo-carrying capacity. In the 1950s and 1960s, companies like Volkswagen and Ford contributed to further advancements and modifications, making vans more convenient for business purposes.
As the use of vans became prevalent in India and around the world, they not only served as a means of transportation for goods but also became an effective medium for advertising brands. Mobile advertising vans, equipped with fixed illuminated billboards displaying advertisements, started roaming around cities, becoming a highly successful marketing technique for businesses. The recall rate for such advertisements reaches an impressive 97%, and they offer a higher return on investment.
Over the years, mobile advertising vans have become a modern and impactful way for businesses to promote their brands effectively. BuyMediaSpace can help businesses to harness the potential of this advertising medium to reach your target audience with compelling and engaging campaigns, maximizing your brand’s visibility and impact in the market.
