The once serene roads and streets of India, which resonated with the melodies of voyages, are now congested with the cacophony of vehicles. The automotive industry in India has witnessed exponential growth over the years. From having its first car in 1897, the country now boasts an estimated 300 million-plus total number of vehicles, with an average of 50,000 new vehicles hitting the roads every day. India has emerged as the fourth largest automotive production country in the world, surpassing even Germany.
A recent survey highlights the alarming rate at which the vehicular population is growing, especially in cities like Bengaluru, Ahmedabad, Pune, Hyderabad, Chennai, and Jaipur. The number of vehicles is increasing at twice the rate of the human population in these urban centers. Despite having over 60,00,000 kilometers of road length, making it the second largest in the world, India still faces challenges of congested roads and inadequate parking facilities. The staggering statistic of 50%-60% of the population owning personal vehicles adds to the difficulty of managing road traffic and parking, putting immense pressure on the government.
To combat the space constraints caused by excessive urbanization, “no parking” boards have become a ubiquitous sight on nearly every street and house gate. These boards serve multiple purposes, apart from guiding people to avoid parking in designated areas. They have now become a creative platform for advertisements, allowing brands to promote their products and services at strategic locations, such as shopping areas and residential societies.
As the vehicular population continues to surge, the government is actively implementing various norms and guidelines to address the issues related to traffic and parking. Meanwhile, “no parking” boards have transformed into an effective advertising medium, capturing the attention of pedestrians and motorists alike. With these boards strategically placed in prime locations, brands can make a lasting impression on the public while ensuring smoother traffic flow and organized parking in urban spaces.