“Paper advertisement made affordable: Get the best possible rate for booking a property ad in Kolkata!”
Understanding property ad rates allows individuals, real estate agents, or property developers to evaluate the cost-effectiveness and reach of different newspaper publications, enabling them to make informed decisions about advertising their properties to a target audience. These rates can vary based on factors such as the publication’s circulation, popularity, ad size, placement, duration of the ad campaign, and geographical location.
What are the Property rates in Kolkata’s top newspapers?
To get the best rates for booking property ads in Calcutta it can be beneficial to compare rates across different newspapers in Calcutta to determine which one fits best with your budget and advertising requirements.
In this blog we have mentioned the rates of some of the top newspapers in Kolkata. You can go through the prices of real estate ads in various newspapers to know which newspaper publication is ideal for publishing your property advertisement.
| Name of the newspaper publication | Language | Cost of publishing Classified Text Property ad (Approx.) | Cost of publishing Classified Display Property ad (Approx.) |
|---|---|---|---|
|
Anandbazar Patrika |
Bengali |
Rs 6000/120 characters |
Rs 1100/ square cm |
|
The Telegraph property advertisment |
English |
Rs 3800/115 characters |
Rs 880/ square cm |
|
Bartaman property ad |
Bengali |
Rs 400/30 letters |
Rs 2500/ square cm |
|
Ei Samay Sangbad
|
Bengali |
Rs 800/5 lines |
Rs 75/ square cm |
|
The Economic Times |
English |
Rs 700/5 lines |
Rs 105/ square cm |
|
The Times of India |
English
|
Rs 2250/5 lines
|
Rs 500/ square cm |
|
Prabhat Khabar |
Hindi |
Rs 400/20 words |
Rs 70/ square cm |
|
Sanmarg |
Hindi |
Rs 500/15 words |
Rs 190/ square cm |
|
Statesman |
English |
Rs 1200/16 words |
Rs 300/ square cm |
|
Sangbad Pratidin |
Bengali |
Rs 280/40 letters |
Rs 230/ square cm |
NOTE: The rates mentioned above are just an average based on the current market trends. Advertising rates can change based on factors such as the newspaper’s circulation, popularity, ad size, placement, and duration of the ad campaign. To obtain accurate and up-to-date information on Property ad rates, it’s preferable to reach out directly to the newspaper advertising agency or newspaper’s advertising department or visit their official website. They will be able to provide you with detailed information regarding the rates, available packages, and any discounts or special offers that may be applicable.
Tips on how to reduce the cost of booking property price in Kolkata newspaper
You can follow the ways mentioned below to reduce the cost of booking property advertisement in Kolkata newspapers:
1. Choose the right newspaper publication: Research and identify newspapers or publications that offer free property ads in Kolkata. Look for local newspapers that cater specifically to the real estate market. They may offer lower rates compared to larger, national, or international newspapers.
2. Opt for classified text ads: Classified text ads are a cost-effective option for property advertising. They are typically charged based on the number of lines or characters used, making them more affordable compared to display ads. Classified sections of newspapers often attract individuals actively looking for properties, ensuring your ad reaches the right audience.
3. Select weekdays or off-peak days: Some newspapers may offer discounted rates for property ads on certain days of the week when their circulation is lower. Consider booking your ad on these off-peak days to take advantage of reduced rates.
4. Negotiate Bulk Discounts: If you plan to run multiple property ads or have an ongoing advertising campaign, inquire about bulk discounts. Newspapers and publications often provide discounts for advertisers who book multiple ads or commit to advertising for a specific period.
5. Keep Ad Size to a minimum: Opt for smaller ad sizes that still effectively convey your property’s key information. Smaller ads are generally cheaper than larger ones. Focus on crafting a compelling and concise message that grabs attention within the limited space available.
6. Advertise in Local Publications: Local newspapers or community publications often have lower advertising rates compared to larger regional or national newspapers. These publications can be effective for targeting specific neighborhoods or communities.
7. Look for Seasonal Offers or Promotions: Keep an eye out for seasonal offers or promotions that newspapers or advertising agencies may run. They may provide discounted rates during specific periods or for specific types of ads, including property ads.
8. Contact a newspaper advertising agency: Media buying agencies like Buy media space have contacts with newspaper publication’s advertising departments, they can negotiate rates on your behalf and help you place your ad within your budget.
Wrap up tips
Take the time to research different newspaper publications to compare their advertising rates. Look for options that offer competitive pricing for publishing property ads. Always get in touch with the publication’s or platform’s advertising department to discuss rates, negotiate prices, and learn about any discounts or special offers that could be offered. You may effectively post a property ad at a lower cost while maximizing its reach and impact by being smart and cost-conscious.
It’s better to consult advertising agencies like Buymediaspace to know the rates of various newspaper publications. Buymediaspace is one of the leading newspaper ad agency in Kolkata that helps in the booking stage of the ad and provides the best deals possible to meet your budget and requirements.
