Want to publish job advertisements in English newspapers but don’t know how to choose the correct newspaper?
Read through this blog to know how you can choose the right newspapers for job opportunities with a wide reach to target your audience.
What are Job and Recruitment Ads?
Job and recruitment ads are advertisements placed in newspapers by companies or employers to notify potential candidates about job openings or employment opportunities. Employers can promote their job openings and communicate the requirements, responsibilities, and benefits associated with the positions to the job seekers.
Job and recruitment ads typically contain essential information such as the job title, company name, location, job description, desired qualifications, required skills, experience level, salary or compensation package, and contact information for submitting applications.
Employers and recruiters create a compelling and informative job ad that effectively communicates the unique selling points of the job opportunity, such as career growth prospects, company culture, work-life balance, training opportunities, or any additional benefits that may attract candidates.
How to Choose the Right Newspapers for your Recruitment Ads in Kolkata?
Choosing the right newspapers for your recruitment ads in Kolkata involves considering several factors to ensure maximum reach and effectiveness. Here are some steps to guide you in the process:
1. Identify your target audience: Determine the specific target audience and qualifications of the candidates you are seeking. Consider factors like age, education level, and industry experience to understand who would be most likely to respond to your recruitment ads.
2. Select a newspaper publication based on its readership: Look into the readership profiles of different newspapers in Kolkata. Consider factors such as circulation numbers, readership demographics, and the newspaper’s reputation and credibility. This information will help you choose the right newspaper for placing recruitment ads.
3. Consider industry-specific newspapers: Depending on the nature of the job and the industry you are hiring for, you can explore specialized newspapers that cater to specific sectors. For example, if you are hiring for IT positions, you may want to consider newspapers or publications that focus on technology or business.
4. Ask for the rates of publishing the job ads: Contact the advertising departments of the various newspaper publications and inquire about their ad rates. Compare the pricing structure, including costs per column inch, discounts for multiple insertions, or any promotional offers. Based on your budget you can choose the newspaper publication that fits your budget and meets your needs.
5. Evaluate newspaper circulation and distribution: Consider the reach and distribution network of the newspapers. Look for newspapers that have a significant presence and distribution in Kolkata. Assess their coverage within the city, as well as any specific regional or local editions that may be relevant to your target audience.
6. Find out the readership engagement of the newspaper publication: Consider the level of engagement and reader interest in the newspapers. Look for publications that have a dedicated readership and a reputation for delivering relevant and informative content. A newspaper with an engaged readership is more likely to capture the attention of potential job seekers.
By considering these steps, you will be able to make an informed decision regarding the choice of newspapers for your recruitment ads in Kolkata. Remember to track the response and effectiveness of your ads, and make adjustments as needed for future campaigns.
Top English Newspapers for Job Ads in Kolkata :
Times of India:
Daily Circulation: The Times of India is one of the most widely circulated English newspapers in India, with an average daily circulation of over 2.9 million copies.
Cost of publishing job or recruitment ads: On average, classified text ads can start from around INR 500-1000 per square centimeter, while classified display ads can range from INR 2000-5000 per square centimeter.
Hindustan Times:
Daily Circulation: The Hindustan Times is one of Kolkata’s leading English newspapers, with a daily circulation of over 1.2 million copies.
Cost of publishing job or recruitment ads: Classified text ads can start from around INR 500-1000 per square centimeter, while classified display ads can range from INR 2000-5000 per square centimeter.
Indian Express:
Daily Circulation: The Indian Express is a prominent English newspaper in Kolkata, with a daily circulation of around 300,000 copies.
Cost of publishing job or recruitment ads: Classified text ads can start from around INR 500-1000 per square centimeter, while classified display ads can range from INR 2000-4000 per square centimeter.
The Statesman:
Daily Circulation: The Statesman is a popular English daily newspaper of Kolkata with a daily circulation of approximately 148,000 copies.
Cost of publishing job or recruitment ads: The pricing for classified text ads can start from around INR 300-700 per square centimeter, while classified display ads can range from INR 1500-3000 per square centimeter.
The Hindu:
Daily Circulation: The Hindu is one of Kolkata’s most respected English newspapers, with a daily circulation of over 1.4 million copies.
Cost of publishing job or recruitment ads: Classified text ads can start from around INR 500-1000 per square centimeter, while classified display ads can range from INR 2000-5000 per square centimeter.
Wrap up Tips
Publishing a job or employment vacancy in a newspaper helps inform the possible job seekers that a position in a company is opening up. A vacancy advertisement can help you fill up the empty positions in your organization with the right candidates.
To obtain an actual pricing estimate, you need to contact the advertising department of the individual newspaper in which you wish to advertise. They will be able to supply you with advertising cost information depending on your individual needs. You may also call any newspaper advertising agency, such as Buymediaspace, to get help in the ad booking process.
Buymediaspace is a newspaper ad agency in Bangalore that will let you know how much the advertisement will cost and the different payment options. You need to give all the relevant information about the job or recruitment ad and the media buying agency will publish the advertisement according to your requirements in your desired newspaper in Kolkata.
