“Hire smart, not fast – take the time to create an ad that attracts the qualified candidates.”
Recruiting in a company can be challenging and time consuming activity for the employers. It is the responsibility of the Human Resource department to look for the suitable and qualified candidates to fill in vacant positions they have in the company. Thus, the organizations need to find candidates with appropriate background, skills, expertise, job experience, etc. To find the perfect employee, newspaper recruitment advertisements work most effectively. To find the right candidate it is crucial that the employer publishes the proper recruitment advertisement in the newspaper with all the relevant details. To avoid any mistakes make sure to read this blog to know about the common errors an employer can make while placing a recruitment ad in the newspaper.
What is a Recruitment Ad?
A recruitment ad or job ad is a paper advertisement published by an employer or a company to notify about the upcoming job opportunities to potential candidates and for talent acquisition. Asking them to apply for various positions.
A recruitment marketing advertisement should consist of the job’s title, description, location, responsibilities, requirements and how to apply for the job. It should also include the perks and benefits that the company would be offering to the potential candidate like the salary range, bonus structure, performance-based incentives, etc. Mention a brief summary about the company’s work culture and ethics in the job advertisement.
Recruitment ads can be published in two formats based on the requirements and the budget of the employer:
1- Standard Display Job Advertising:
If your organization has a large number of job opportunities that need to be filled right away and you want your ad to reach a larger audience, you should pick a standard display recruitment ad. Display ads are visually attractive to job seekers. They are more likely to interact with your ad and contact you about it. You can include a company’s logo or company infrastructure images making the ad look more vibrant and colorful, which grabs job seekers attention.
2- Standard Classified Job Advertising:
This type of job ad format is preferable when you have a limited budget. The information about the job opening is given in a few lines. They are not visually appealing but are rich in content. The text is mostly black and white in color. The employer who is publishing the job ad has to pay according to the number of letters or lines.
What are the Common mistakes to avoid placing a Recruitment ad in Newspapers?
You should aim to avoid making common errors as an employer or recruiter. A potential job candidate may be interested in working for your company but may refrain from doing so because of the unclear and confusing information in the advertisement. If the information in the ad is misleading or wrong, the job seeker will have difficulty in trusting your company. This might have an impact on the entire recruitment process. To ensure that the recruiting process operates appropriately and smoothly, make sure that the mistakes mentioned below are avoided.
Targeting the wrong audience: It is important to identify the target audience for the job advertisement before placing it in a newspaper. Placing a job ad that doesn’t appeal to the target audience is a waste of time and money.
Difficult to read: Job ads should be written in simple, clear language that is easy for the reader to understand. Avoid using business terms complex words that may confuse and mislead the potential candidates.
Not mentioning the perks and benefits of the role: Job ads should focus on the benefits of working for the company, such as salary range, flexible working hours, performance -based incentives, bonus structure or opportunities for promotions. The company may look uninteresting to potential employees if the benefits are not mentioned.
No mention of job description: Job ads should describe the day-to-day duties of the employee. Explain the roles and responsibilities of the employee in the job description. The candidate applying for the job should have clear knowledge about the work he/she is supposed to be doing.
Vague or generic information: To attract the right candidates, job advertisements should give enough information about the job role and the company. Avoid being vague or generic, since this may discourage skilled candidates from applying. Potential candidates must be completely aware about the position for which they are applying.
Absence of contact information: Always include contact information of your company or recruiter in the job advertisement. This makes it easy for potential candidates to apply or ask questions about the job in case of any doubts.
Failing to proofread: Grammatical errors can create a bad impression of the company and may turn away potential candidates. Always proofread the job ad before submitting it to the newspaper for publication.
How to Book a Recruitment Ad?
Booking a recruitment ad involves contacting a media buying agency or newspaper advertising agency and providing them with the necessary tips to publish the advertisement. Here are the general steps you can follow to book a recruitment ad:
Choose the newspaper publication you want to advertise on: Find newspapers that have a huge reach among your target audience. Pick the one that is most popular in the location of your company to attract suitable candidates from that area.
Select the type and size of your ad: Depending on your budget, requirements and recruitment strategy, you can choose between different types of ads, such as classified or display ads The size and placement of your ad affect its cost and visibility. If you want a more visually appealing ad to attract a huge number of candidates, you should go for display ads.
Create the content for your job posting: Writing a compelling headline to grab the potential candidate’s attention and clearly communicating the job requirements and qualifications, including information on how to apply, assists in reaching out to a larger number of readers.
Contact the newspaper advertising agency: You can contact the newspaper’s advertising agency by phone or email. Provide them with the details of your ad. Include the type, size, content, and the date on which you want the recruitment ad to be published.
Confirm the booking and payment: Once you have confirmed the details of your ad with the newspaper’s advertising department, you will have to make payment for the ad before the deadline.
Review and approve the ad: Before the ad goes live, the newspaper will provide you with a proof of the ad for your approval. Check it carefully to make sure everything is accurate and as you intended it to be.
NOTE: Once your ad is published in the newspaper, check its performance and keep a track of the responses.
Wrap up Tips
Publishing a job or recruitment advertisement is a crucial part of the hiring process and helps avoiding any hiring mistakes. It is important to follow all the steps of booking a job ad and avoiding mistakes as much as possible. You can also take help from a newspaper advertising agency like BuyMediaSpace to get help on how to write an advertisement for employer branding.
Buy Media Space is a newspaper ad agency in Bangalore that will let you know how much the advertisement will cost and the different payment options. The media buying agency, Buy Media Space can publish the ad according to your requirements without making any mistakes. The paper advertisement agency will take care of the whole process of publishing your ad. It will notify you of the cost of advertising and availing their services. You can clear the payment to the agency and your ad will be published in your desired newspaper.