Airport advertising is one of the biggest trends that has become influential in India as well as around the world. Those bold static and digital displays convey a robust message on behalf of the advertiser, and airports’ function round-the-clock with bright lights makes them the right platform for any business to promote their brand.
Some of the well known different types of Airport Advertising
Airport Digital advertising
Digital screens or digital signage are the perfect way to display advertisements, and they help improve the customers experience and introduce new creative ways to market. These airport digital advertising would include static LED screens in and out of the airport with motionless displays, as well as video ads, that would run round the clock.
Airport Trolley advertising
An easy and cost-effective way to render an advertising message is advertising through a luggage or baggage trolley, which often keeps moving along with the passengers, leading to close interaction and higher exposure during their waiting hours. These short and crisp mobile ads reach passengers directly.
Shuttle Bus (Interior and Exteriors)
A shuttle bus helps in both providing service to passengers as well as providing advertising opportunities. An average ride of 15-20 minutes on the shuttle bus would be a great opportunity for the campaign and promotion of the brands.
Airport Lounge advertising
Since most travellers arrive at the airport early, they often spend that extra time in airport lounges. A lounge is a facility that provides passengers with comfortable seating, a quieter environment, and access to customer service representatives. Airport lounge Advertising in these lounges will help the brands get the full attention of the passengers.
A boarding pass is one of the essential permits that every traveller carries with them to ensure their PNR, checking gates, flight numbers, seat numbers, and so on. That is why they keep it handy and cross-check it frequently to avoid missing the flight. Hence, advertising on the boarding pass is an essential move for any business to secure maximum exposure for their brand and also boost their potential.
The baggage tags, which are provided to the passengers for the security checks, can also be used for branding or advertising. Advertisers place your business on these tags which will boost your brand wherever the passenger travels, as well as allow it to remain as a souvenir or a business card.
Showcase your brand to passengers as they pass through ticketing, security, gates, and baggage claims with large, static wall-mounted displays. This airport screen advertising is a coverage approach that guarantees maximum exposure and enhances the brand value.
A gigantic or large-structured board display with bold and clear text would be the right choice for any brand to reach out to many people at the same time. Especially with airports catering to one of the most diverse gatherings on a day-to-day basis, hoarding would definitely guarantee visibility and create a professional edge for your brand with potential customers in and around cities.
Air passengers are often glued to their smartphones, tablets, and laptops to entertain themselves until they board their flights. Hence, providing free Wi-Fi (Wi-Fi marketing) along with the brand’s ideology and motive could help gather an ample number of passengers and also increase the brand’s visibility.
After getting off their flight, most passengers make their way down to the baggage claim area, where they wait for their luggage to arrive. This means that more than 100 pairs of eyes could be staring at an empty belt until they start receiving their luggage. Thus, advertising on these conveyor belts will definitely catch their attention.
No passengers can get on the flights without security checks, be it in the domestic or international terminal of the airport. An average duration of 5-10 minutes in a queue for a security check could be an effective way to advertise your brand through security tray advertising, which would be customized to suit the brand and ensure visibility among the passengers.
Pop-up displays are generally more vigorous and well thought out than normal airport kiosks. These creative displays reach out to airport passengers more effectively and become an outstanding way to ensure brand compatibility. These advertisements can be tailored according to your needs.
Lift or Elevator
The attention span of the passengers in an airport lift or elevator tour is greater than in any other public open space. These horizontal or up-down elevators carry passengers as well as advertise your brand. Without a doubt, these advertisements will have lasting impact on the consumers.
The real-time 3D animation and authentic video production are some of the most iconic and modernized solutions to grab passengers’ attention in and around the airport. This new advertising format fascinates travellers, attracts them, and thereby maximises its effect.
Bidding adios or welcoming is a common custom seen in airports most of the time. A selfie with the family or friends before departure or after arrival always allows them to keep it as a memory or post it on social media. Thus, placing your brand on these creative selfie stands in the airport automatically grabs many passenger’s attention and also ensures your brand’s promotion along with their happiness.
While waiting in an airport, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing your advertisement on a backlit screen, would definitely draw more attention to the brand.
Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the airport with billboards or big digitally printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the brand’s presence in the airport and also effectively reaches passengers from far away or nearby.
A counter mat with a rubber backing and a vibrantly printed logo shape around the branded portion is one of the advertising strategies where the brand can be exposed to the passenger while they navigate to their terminal gates at the airport.
An average waiting time frame of 60 to 120 minutes is a standard waiting period for every passenger, and these transparent seats covered in brand promotion could be an ideal way to get the attention of the airport passengers easily and conveniently.
Airport sampling is one of the most effective ways to reach out to diverse passengers in the airport area. Sampling ensures that passengers get a little peek at the products, which also helps the brands connect with them and turn them into potential buyers in the future.