In contemporary India, Bus Advertising has gained popularity as more brands try to get the maximum benefits by using this medium. There are both exterior and interior bus marketing methods, and below mentioned are the categories under both types of advertising. The bus ad cost depends on the geographic location, placement of the vehicle, size of the ad, and the number of buses used for the ad. Small advertisements are less expensive than those that cover the entire vehicle.
Exterior Bus Advertising
Full Bus Ad Wrap
The most comprehensive method of bus wrapping, known as a full bus ad wrap or total bus ad wrap, covers the entire outside of the bus with a firm vinyl and perforated window film. Full-body wrapping attracts a lot of attention from bystanders and has a longer-lasting effect.
Super King & Queen Bus Wrap
The super king bus wrap, also known as bus side advertising or driver-side bus wrap is the covering of ad wrap on the driver side of the bus from tyre to tyre, including the window and above panel. Whereas queen bus wrap is the vice versa, it covers the passenger side of the bus.
Window Ads Panel
Windows ad panels are wrapping formats that use perforated window film to cover windows. The advertisement that is visible on the window ad panel has a significant impact and effortlessly grabs the audience’s attention.
Bus Back Panel
Bus rear advertising or Bus back advertising is one of the most popular kind of ad wraps because they cover the complete or partial back or rear of the bus, making the advertisement visible to observers from behind.
This is an often-used wrap method and it only wraps the ad above the windows (above the passenger level) with the added benefit of reducing heat gain, UV, and glare.
Interior Bus Advertising:
Bus Rack Advertisements
The bus rack ads are placed above the windows (above passenger level) in the interior of the bus and are made sure to have a clear visible rate to the commuters.
Driver Back Display
The driver back displays advertisements are placed in a frame behind the driver’s seat with extremely high exposure, reaching passengers all through day and night, particularly when they’re searching for distractions.
The seat-back advertisements are placed on every passenger’s seat back, making them readily visible to the passenger at eye level. These advertisements are strategically placed to successfully captivate commuters during their whole journey.
The grab supports are alternate support that the passenger might use to stabilize themselves while traveling. The ads attached to these grabs will be right in the hands of the commuter and will have more attention towards the grab ads.
Interior Digital Advertisements
Since technology has greatly settled with humans, a digital display mounted directly behind the driver’s head displaying video, animations, and frames of the advertisements would be more technologically advanced and accessible to the commuter.