Cab advertising, also referred to as taxi advertising, is a popular method of out-of-home advertising that utilizes the external and internal surfaces of taxis to showcase advertisements. Cab advertising ensures extensive coverage and frequency as it traverse diverse neighborhoods and routes within a city, consistently exposing ads to a wide-ranging audience. This continuous movement enhances brand recall and message retention as the ads are repeatedly seen by various individuals.
Importantly, cab advertising serves as a potent marketing tool, offering prominent visibility, precise geographic targeting, expansive outreach, and opportunities for creative expression. By capitalizing on the mobility of taxis, businesses can effectively promote their offerings, amplify brand recognition, and captivate their intended audience in a dynamic and influential manner.
Here are some of the different types of cab advertising in India
Exterior door branding
Exterior door branding can be regarded as the most common type of cab advertising in India where the brand image and message are pasted on the cab on all four sides. And as the cab moves around the city, the advertisement attracts the masses on its way.
Internal Seat Backs
These laminated ads are placed behind the headrest of the front seat. These pictorial cab advertisements can be seen by passengers sitting in the back seat. Interior advertising in cabs and taxis also includes ads on digital screens attached to the backs of the driver and passenger seats of the cab. Riders can watch infotainment on the screens, with ads rotating through them on a loop. Advertisers can also include websites or QR codes that link to promotions in their ads, too.
Full Body Wrapping
In full cab body wrapping, branding is done on both the exterior of the cab as well as the seat backs. These wraps contain advertisements which are displayed to the passerby as well as the passenger.
Rooftop Display Screens
The rooftop display screens are placed on the top of the car or taxi with a highly attractive illuminative static display along with a backlit, making them visible at all times of the day. Thus, not only the passenger but also the audience around the cab can be reached.
Ad video on Play screen
A short yet engaging video advert is played on the play screen, placed in the cab, ad length may vary anywhere from 20–40 seconds. These taxi cab advertisements are generally played before the passenger uses the play screen to browse through the content of their choice.
Ad carousel on Play screen
Unlike an ad video screen, an ad carousel delivers the brand message through repetitive 5–10 slides, which get played on the play screen in the cab while passengers use it to browse the content of their choice.
Sampling is one of the interactive forms of advertising a brand in which the passengers get to engage with the brand’s creative strategy of promotion, such as flyers, leaflets, product sampling, and product discounts.
The interactive radio can be used as a greeting or welcome message that could be played while a traveler boards or de-boards the cab, which can be in association with sponsored advertisements.
Cab or taxi passengers are often rigged with their smartphones, tablets, and laptops to pass the time until they de-board the cab. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive could lead to an ample increase in the brand’s visibility.
Charging board/ Unit
While traveling in a cab or taxi, most mobile users will look out for a charging unit to charge their phones or other devices. Consequently, these charging units, placed behind the driver’s seats or front passengers’ seats, showcasing the brand’s advertisement, would draw more attention to the brand and also provide convenience to the passengers.
A counter mat with a rubber backing and a vibrantly printed logo shape around the branded portion is one of the advertising strategies where the brand can be exposed to the passenger while they travel in the cab or taxi.