Cinema screen ads offer businesses an exceptional and powerful platform to captivate a captivated audience. The expansive screens and immersive audiovisual experience establish an unforgettable and captivating atmosphere for viewers. Unlike other advertising mediums, cinema screen ads benefit from a focused and uninterrupted audience, as moviegoers eagerly anticipate the commencement of their selected film. This captive audience presents an ideal opportunity for businesses to convey their messages effectively, leaving a lasting impact on the minds of viewers.
Types of Cinema Screen Advertising in India
On-Screen Ads
Video Screen Ads
Small 10 to 30 seconds video ads to some minutes-long motion ad movies and visual commercial ads with LED screens, digital music and voice-overs can also be included, making it a delight to watch and easy to remember. Cinema Advertisements appear 3-5 times during the show or at the beginning, intermission and after the movie ends. Respectively, screens in the multiplexes play more than 4-8 movies a day which makes it more than 40-70 shows per week. Therefore, through video screen advertising, businesses can showcase a sizable number of brand impressions on the audiences.
Slideshow Screen Ads
The commercial slide ads run on-screen as the audience makes themselves comfortable by finding their designated seats, while also looking at the screen ads without fail.
Off-Screen Ads
Kiosk Activation
As the audience gets into the cinema lobby, he/she will look for their designated hall and walk towards it. Meanwhile, placing commercial advertisements through a kiosk would easily attract their attention.
Wall Ads
The lobby wall with a backlit board or LED advertising screen captures the audience’s eyes very easily as they are attractive with bright lights in the colorful lobby.
Seat Back Ads
The seat back advertisements mounted on every back seat will never go unnoticed because they will be visible to the audience at eye level until the movie begins and during intervals.
Luxury Seat Ads
The high-end multiplex has designated auditoriums providing very luxury seats with incredible levels of comfort and add-ons include recliners. These seats could be turned around, making it a promotion strategy by providing brand blankets, brand-mounted seats, and brand-sponsored snacks.
