Cut-outs are available in a wide range of shapes and sizes. Anything that comes into your mind and is relevant to your business, you can shape it be it your mascot, logo, symbol or anything else for that matter. These charming cardboard cut-outs can easily draw an individual’s attention towards it and make an everlasting impression. Their appealing visuals force a viewer to think about it even if they have driven past it.
Some of the well-known types of Cutout Advertising in India
Bigheads
A big face cut-out acts as a crowd pleaser. A giant head floating amongst a crowd is enough to get your audience’s attention to your brand. A high-quality picture of some famous character or cartoon image helps you put together an extremely eye-catching cut-out advertisement that will ensure that customers can see your brand even from a distance.
Head-in-hole
Head-in-hole cut-out ads are unquestionably one of the most alluring types of cut-out advertising now available, and a majority of advertisers employ them. Putting your face in the hole creates the illusion of becoming a funny character that attracts many passers-by to use it and creates memories along with your brand.
Selfie booths
Marketing firms frequently use shape-cut stands or 3D cardboard cutout advertising for selfie booths. People usually take pictures with these one-of-a-kind booth cut-outs, which allows them to either save the photo or post it on social media. Thus, placing your brand alongside the selfie booth will automatically ensure your brand’s promotion.
Dispenser cut-out
It’s a two-in-one marketing solution, usually these types of advertising cut-outs are placed in malls, grocery shops, or in front of billing counters. These cut-outs help in promoting your brand as well as act as dispensers for holding the product. This can help the buyer know the details of the product and buy it immediately.
Large format
Large format advertising cut-outs are used when a brand wants to attract the consumer with the offer or discount provided by them. The large format and low price will catch the viewer’s attention and pique their interest in visiting the store to see the products on offer.
Die-cut standees
Die-cut cut-out are digitally printed. These life-size cardboard cut-out advertising utilize the latest digital printing and cutting technology. They are basically human-sized cut-outs of an influencer or celebrity. Their popularity is used to lure their fans and increase brand awareness.
Murals and decals
A wall mural is excellent for creating a sense of amazement in your visitors when they pass by your ad. While it is possible to cover an entire wall, wall decals are typically employed to promote important messages. They are a less expensive and a more modern way to interact with and engage your customers.
