Event branding is a cost effective and engaging form of advertising. It allows like-minded people to interact and share their thoughts. Event advertisement is the process of building and implementing an event to market your brand. Advertising at trade fairs can be done online or offline and brands can join as sponsors, hosts or as exhibitors.
Some of the different types of Event Advertisement in India includes
Standees
In an event you may have noticed several printed, rectangular adverts placed on the floor, these are nothing but standees. These are handy and can be placed anywhere on the event premises. These mention the brand and its products and services.
Banners
These are rectangular adverts placed at a height to target the audience. Banners are usually wide which helps in creating an easily visible advertisement. Banners are available in different sizes and materials to fit your campaign needs and budget.
Selfie Stands
These are unique, low budget additions that you can make to your event advertising campaign. Attendees take selfies at your stand which helps boost your brand presence even after the event is over. This helps your brand gain a wider reach with low advertising costs.
Flyers
These are small, colourful sheets of paper which are handed out to the audience, to promote a business, product, or service. These are extremely helpful if you want to limit your event branding cost. Creative flyers attract many people and increase your brand recall.
Digital LED
This form of event advertisements is placed in crowded areas. This works best for advertising in events conducted during night-time. These advertisements never fail to capture the attention of the audience.
Exhibition booths
These are aluminium stalls creatively used by marketers to reach people in an event. Here the exhibition advertisements display the products or inform the audience about their products and get their valuable feedback.
Sampling
For advertising at trade fairs, it is recommended that brands place their products for sampling as it is an efficient way to interact with customers. It also helps connect and obtain their feedback. This type of advertising also makes launching new products easier.
Entry arch
In this form of advertisement, we place an ad at the entry gate of the mall, where it is unlikely to be missed by any visitor. It gives a glimpse of the product or offers as soon as they enter the premises of the event.
Flag Poles
Event advertising companies place flag pole adverts in the open areas or outside the event hall, making it visible to all the audience either far off or nearby. These are highly creative and are excellent ways to catch the attention of the audience.
Parking Boom Barriers
During event advertising, companies place the ad in parking barriers to attract individuals while entering and exiting the malls. Advertising teams make use of every possible platform available for advertising in event so that campaign makes a huge impact even at less cost.
Suspended Banners
These types of banners are suspended using rods and cables from the ceilings to make the ad stand out from the crowd. Companies use creative and good-quality banners to showcase your brand and attract the audience.
Seminars
They are often more intimate and are used to educate the audiences. Seminars can be held both online and offline. Interactive seminars or webinars help in customer engagement and build a sense of community among the audiences.
