Gym business in India is booming as more people have realised the benefits of good health and well-being. This in turn has given rise to gym advertising and helped brands promote their health-related accessories. It is a innovative, affordable, and extraordinary method of branding.
Here are a few trending types of Gym Advertising
Gym membership card
These provide access to the facility, track visits, and encourage regular visits. Gym ads on these cards will lead to frequent exposure to your brand and a high ROI.
Lockers provide a safe space to store shoes, bags or other gym gear while the member works out. The member will definitely come in contact with the locker on their visit. Hence, placing your gym ads on the locker will lead to better brand recall.
Digital Ad Screens
With technology seeping into every field, gym advertising is not far behind. Creative videos or pictures on a digital screen which will definitely catch the attention of the members. It will also have their full concentration since these gym ads cannot be skipped.
If your brand is into energy drinks, health care services, fitness equipment, organic foods, or sport clothing, then providing a sneak peek of your products to the gym members can create a lasting impact on the consumers.
A lobby is a universal area in the gym through which every member enters and exits the gym. If you place an ad in the lobby, it will be the first thing the member sees when they enter and the last thing they see when they exit. This will lead to better brand recall and help you lead a successful gym branding campaign.
These are definitely the most used in a gym. If you place gym ads in and around the gym equipment, it will be within the eyeline of the member for the entire time they are in the gym. Our advertising team will make use of every possible platform available for gym advertising so that the campaign makes a huge impact at a lower cost.
It is almost impossible not to look at a wall while working out. Advertisers make use of every opportunity possible to promote your brand. Hence, placing attractive posters on the walls of the gyms will help capture the attention of the audience.
Who does not like a good magazine after an intense workout? magazines are even read by potential gym customers while waiting in the lobby. So, placing a gym ad in the magazine can significantly boost your sales and their knowledge.
These, along with bathrooms, are very commonly used areas in a gym to change clothes or unwind after a high energy workout, so placing a gym ad in this section will definitely grab the attention of the consumers.
They are used in gyms to keep the floor from getting scratched by the heavy equipment. Advertisers make use of this space to place gym ads and promote their brand.
These types of banners are hung or suspended using rods and cables from the ceilings to make the ad stand out from the crowd. Creative and good quality banners help better showcase your brand.
Advertisers can provide you with high quality and innovative insertions, pamphlets to help you better advertise your brand and reach the audience even outside of the gym.
While most gyms are located on higher floors, people prefer to take the stairs to get in a little pre workout. So, advertising here will lead to better brand visibility.
These are highly creative ways of advertising your brand. Placing eye catchy cut-outs at strategic locations can immediately help grab the attention of the consumers. Advertisers can help you make use of this form of advertising.