Inflight or airline advertising is a strategic advertising approach employed by businesses to promote their brands, products, and services to all passengers during a flight. Every day, thousands of individuals travel by air for personal or business reasons. Inflight advertising offers businesses a valuable platform to showcase their brands to a large population of potential customers, both before, during, and after their flight journey. The best thing about Advertising in flight is that advertisers can choose different formats or platforms suitable for their business and be creative with their campaign ideas.
Let’s discuss some of the various ways in which in-flight branding promotes the brand
Inflight video is considered the most premium spot for airline ads. During long and boring journeys on flights, passengers often look for something to entertain themselves, and watching videos is the best option. Most videos are unskippable which means they play during take-off and landing. Airline ads help in capturing attention as this is the time when passengers are asked to switch off their electronic devices.
Seat Back Inserts
The back of the seat is the perfect place to advertise as the advertisement can be placed straight in front of the potential customers. Airline ads ensure high impact with the maximum brand recall as passengers spend 70% of their travel time looking forward.
With seat cover advertising, commuters are exposed to the campaign during their journey. Having a brand in front of the eye will catch the attention of the commuters throughout the journey.
Tray table branding is highly attractive and is visible to every passenger in an uncluttered, captive environment who opens the tray table either to eat or to work. Branding through meal trays can be counted as one of the most effective ways to deliver product or service messages to a captive audience.
This is the largest medium available for inflight advertising, so using this space to advertise a brand can help adverts use large images and fonts to create a long-lasting impact. Who knows, maybe the next time the baggage inside the overhead cabins includes the advertised product.
Inflight Magazine advertising
While trying to pass time during flight journeys, many passengers reach for something to read. And as an offer of choice, magazines work best to eliminate boredom. These are found in seatback pockets, or one can even ask the flight attendant. More than 80% of the passengers would surely grab the magazine placed in their front pockets and flutter through the pages, so there’s a high chance they’ll run across the advertisement.
Commuters get very attentive while listening to the announcement, advertising at this time can help your brand to target the audience in their receptive mind.
A brand can also do free product sampling on the flight by letting customers try it before buying it.
Why not mark the presence of a brand as the most important thing during a flight journey? A boarding pass is something that every traveler keeps safe with them and refers to it again and again to check their gate number, seat number, etc., and advertising on boarding passes results in high exposure of the brand.
Baggage tags are something that consumers can even take home with them in their luggage. Placing an advertisement there can help the ad stay with the traveler throughout the journey and even afterwards.
Looking outside during take-off and landing is exciting, and this is the time when passengers watch other airplanes. While traveling, passengers often come across different aircraft wraps, which can create a long-lasting impression, making this one of the most effective ways to advertise during an inflight journey.
Overhead Bin Ads
Overhead Bin Advertising uses overhead bin areas to advertise their brands inside a plane. Advertising in the overhead bin area can be very impactful as it will be one of the first things passengers notice when they step onboard.
Table Tray Ads
This is an effective form of advertising in a flight. Every time passengers slide their table tray down, they can view the brand message in this form of in-flight advertising.