Lamp-post advertising is an outdoor advertising medium that involves displaying advertisements on lamp-posts positioned along the sides of roads. This form of advertising ensures increased visibility in high-traffic areas. It is a traditional yet cost-effective method of reaching a wide range of people from different demographics. Lamp-post or pole kiosk advertising allows advertisers to target specific audiences based on their desired geographical location and target market.
Some of the different types of Lamppost advertising in India
Long Lamp-post or Pole Kiosk
The long lamp-post or pole kiosk is one of the most commonly used advertising forms, placed on either side of the road. Since the pole is repeatedly lined up at a height of 10 to 20 feet above the ground, it gives a clear view of the brand from afar.
Road Median Lamp-post or Pole kiosk
The road median lamp-post or pole kiosk involves small repeated boards positioned 3 to 6 feet above the ground in the middle of the road or the road dividers. These repeated exposures at regular intervals easily grab an individual’s attention and make a long-lasting impression.
Classic Non-Lit Lamp-post
The classic non-lit lamp-post is one of the traditional and cost-effective ways of lamp-post advertising. It is equipped with boards positioned with repeated exposures either on the road dividers or on either side of the road.
The lamp-post with a light effect from behind the board gives clear visibility of the brand all day and especially at night.
The lamp-post with a front light effect for the board gives clear visibility of the brand all day and especially at night.
With the advancing technology, Digital Lamp-posts are getting popular lately. Displaying pictorial or video adverts on lamp-post provides clear visibility of the brand all day and especially at night.