Look-Walker Advertising, also referred to as “Walking Billboard Advertising” or “Human Billboard Advertising,” employs individuals to promote advertisements. These individuals, known as I-walkers, walk around carrying billboard ads.
Look-Walker branding represents a distinctive and highly impactful advertising approach that directly engages with the intended target audience. It is a creative advertising method that captures the attention of potential viewers and effectively communicates comprehensive information about the brand, its products, and its services. This form of advertising offers clarity and ensures that the audience receives detailed information about the brand’s offerings.
Some of the various types of Look-Walker Advertising in India
Classic Printed Look-Walker
The classic look-walkers are the basic printed form of look-walker ads, equipped with illuminating ACP boards covered with a high-quality vinyl sticker for advertising, which enhances the brand coverage and reaches easily to the audience. They are Lightweight making it easy to carry and are best suited for ad campaigns.
LED Walking Billboard
This method has LED light installed on the edges, making this a perfect and cost-effective form of advertising, to carry extended campaigns, day and night. The cost may vary depending on the type, material and duration of the campaign.
Video Digital Look -Walker
As the world is vastly pacing into a digital environment and its enormous usage has re-kindled many businesses to flourish and excel in advertising their growth. Hence, equipping video look-walkers would reach the audiences easily because of its creative reachability and vibrant visibility.
