Mall Advertising employs a blend of conventional and digital advertising methods to effectively showcase brands within and beyond shopping malls. By establishing a bridge between brands and consumers, it cultivates heightened brand recognition and enhanced recall. Strategically placing brand advertisements in key locations throughout the mall proves to be a remarkably efficacious approach for augmenting brand exposure and captivating the public’s interest. Given that mall visitors are predisposed to engage in shopping activities, advertising within this environment serves as a catalyst to prompt customers to actively interact with brands and make purchases at their respective stores.
Some of the best types of Mall Advertising in India
Mall kiosks
These are the large displays generally found in mall walkways. They are a great way to promote products, often have back-lit or LED displays and tend to be freestanding ads. Brands will get the opportunity to do promotional displays and product demonstrations.
Escalator or Elevator Wraps
Advertisements are wrapped around either on escalators or elevators. For multi-level malls, they are an effective way to get adverts into a place that’s likely to be heavily trafficked by consumers. These are adorned with the brand’s message, graphics and stickers to abide a noticeable change in the audience.
Sky Banners/Drop Downs
These are attention-grabbing ads that hang from the ceiling. They advertise creatively on what would be empty space and are very successful at drawing eyes.
Banners
These ads are similar to sky banners but don’t hang from the ceiling. These are generally thinner and are available in both small and large sizes, making use of the existing structures of the mall. For instance, think of an ad that is posted on the side of an elevated walkway.
Outdoor Display
These enormous ads are placed outside the mall, where passing vehicles, mall audiences and the public can see them. Running around 60 feet wide, they are best suited for large brands looking to make an eye-catching impact.
Tabletops
These are mostly used in mall food courts so that people see your ad while they eat or as they pass through the area.
Digital
These are ads that incorporate digital elements like video or GIF. They can be static ads or mixed in an assortment of dynamic elements so that people will more likely watch them.
Cinema Ads
This is when brands use the mall’s movie theater for advertisements. This is done by using various technologies, from static posters to digital ads.
Entry Arch
It is a medium of indoor ads in mall, where the advert is placed at the entry gate of the mall, where it is not likely to be missed by any visitor.
LED Screens
These screens are usually placed at the center mall premises or where it is mostly crowded, providing highly engaging digital ads, played to grab the public’s attention.
Standees/Cut-outs
Anyone might have seen various printed rectangular or cutout adverts, standing on the floor, and these are nothing but standees. They can be placed anywhere in the mall premises be it the compound, lobby or corridors.
Back-Lit Sign
In this option of mall advertising, the advert is placed on a backlit panel, which is highly attractive and unmissable.
Glass Lift Shaft
Glass Lift Shaft adverts are placed on the Glasses of lift shafts, making a viable opportunity to be visible for lift users.
Sampling
Brands can place their products for sampling. It is a unique way of connecting with consumers, collecting customer feedback and launching new products.
Flag Poles
Flag pole adverts are placed on the standing pole in the open areas of the malls, making it best medium of advertising in shopping malls as they are visible to the audience from far off or near while passing through.
Food Court Advertising
Brands can also mark their presence at the food courts, while the individuals are in relaxed mode and having their delicious food. Brands can choose wisely and creatively to showcase their adverts in the food court through table stickers, flooring, chairs, hand wash area, queue belt, trays and food counters.
Adverts in Washrooms
Washrooms are places of self-freedom for most people. Brands can advertise on the walls, doors and floors to reach out to them as they come in and until they exit accomplishing their motives.
Parking Barriers
Brands can put shopping center advertising at the Parking barriers to attract individuals, entering and exiting the malls.
Freebies (Wi-Fi)
Mall goers are roped to their smartphones, tablets, and laptops to pass the time as they wander inside the mall. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive, could gather an ample number of customers and also increase the brand’s visibility.
Wall Wraps
Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the mall with big printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the large presence in the malls and also effectively reaches passengers from afar or nearby.
Counter Mats
A counter mat with a rubber backing and a vibrantly printed logo shape around the branded portion is one of the advertising strategies where the brand can be exposed to the customers while they navigate inside the mall.
Selfie-Stands
A selfie with family or friends while in malls always keeps them motivated to keep it as a memory or post it on social media. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand’s promotion along with their happiness.
Charging Station
While shopping in the mall, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing the brand’s advertisement on a backlit screen, would draw more attention to the brand and also provide convenience to the customers.
Events
Various promotional or launch events can also be initiated on the premises of shopping malls which greatly benefit brand engagement and create radical reinforcement.
