Buymediaspace - Blogs
  • 63602 14181
  • Contact Us
  • Packages
  • Resource
  • Login
Menu
  • 63602 14181
  • Contact Us
  • Packages
  • Resource
  • Login
Buymediaspace - Blogs
  • 63602 14181
  • Contact Us
  • Packages
  • Resource
  • Login
Menu
  • 63602 14181
  • Contact Us
  • Packages
  • Resource
  • Login
  • Home
  • Industry
    • Campaign
  • Media
    • Newspaper
    • Outdoor
    • Digital
  • Partners
    • Outdoor Partners
    • Print Booking Agency
  • Careers
    • Full Time
    • Internship
Menu
  • Home
  • Industry
    • Campaign
  • Media
    • Newspaper
    • Outdoor
    • Digital
  • Partners
    • Outdoor Partners
    • Print Booking Agency
  • Careers
    • Full Time
    • Internship

Types of Mall Advertising

By
Marian Vivek B
Types of Mall Advertising

Mall Advertising employs a blend of conventional and digital advertising methods to effectively showcase brands within and beyond shopping malls. By establishing a bridge between brands and consumers, it cultivates heightened brand recognition and enhanced recall. Strategically placing brand advertisements in key locations throughout the mall proves to be a remarkably efficacious approach for augmenting brand exposure and captivating the public’s interest. Given that mall visitors are predisposed to engage in shopping activities, advertising within this environment serves as a catalyst to prompt customers to actively interact with brands and make purchases at their respective stores.

Media Planning
×

Contact Form






    Some of the best types of Mall Advertising in India 

    Mall kiosks 

    These are the large displays generally found in mall walkways. They are a great way to promote products, often have back-lit or LED displays and tend to be freestanding ads. Brands will get the opportunity to do promotional displays and product demonstrations.

    Escalator or Elevator Wraps 

    Advertisements are wrapped around either on escalators or elevators. For multi-level malls, they are an effective way to get adverts into a place that’s likely to be heavily trafficked by consumers. These are adorned with the brand’s message, graphics and stickers to abide a noticeable change in the audience.

    Sky Banners/Drop Downs

    These are attention-grabbing ads that hang from the ceiling. They advertise creatively on what would be empty space and are very successful at drawing eyes.

    Banners 

    These ads are similar to sky banners but don’t hang from the ceiling. These are generally thinner and are available in both small and large sizes, making use of the existing structures of the mall. For instance, think of an ad that is posted on the side of an elevated walkway.

    Outdoor Display 

    These enormous ads are placed outside the mall, where passing vehicles, mall audiences and the public can see them. Running around 60 feet wide, they are best suited for large brands looking to make an eye-catching impact.

    Tabletops 

    These are mostly used in mall food courts so that people see your ad while they eat or as they pass through the area.

    Digital 

    These are ads that incorporate digital elements like video or GIF. They can be static ads or mixed in an assortment of dynamic elements so that people will more likely watch them.

    Ready to stand out
    ×

    Contact Form






      Cinema Ads 

      This is when brands use the mall’s movie theater for advertisements. This is done by using various technologies, from static posters to digital ads.

      Entry Arch 

      It is a medium of indoor ads in mall, where the advert is placed at the entry gate of the mall, where it is not likely to be missed by any visitor. 

      LED Screens 

      These screens are usually placed at the center mall premises or where it is mostly crowded, providing highly engaging digital ads, played to grab the public’s attention.

      Standees/Cut-outs 

      Anyone might have seen various printed rectangular or cutout adverts, standing on the floor, and these are nothing but standees. They can be placed anywhere in the mall premises be it the compound, lobby or corridors. 

      Back-Lit Sign 

      In this option of mall advertising, the advert is placed on a backlit panel, which is highly attractive and unmissable.

      Glass Lift Shaft 

      Glass Lift Shaft adverts are placed on the Glasses of lift shafts, making a viable opportunity to be visible for lift users.

      Sampling 

      Brands can place their products for sampling. It is a unique way of connecting with consumers, collecting customer feedback and launching new products.

      Ready to make an impact
      ×

      Contact Form






        Flag Poles 

        Flag pole adverts are placed on the standing pole in the open areas of the malls, making it best medium of advertising in shopping malls as they are visible to the audience from far off or near while passing through.

        Food Court Advertising 

        Brands can also mark their presence at the food courts, while the individuals are in relaxed mode and having their delicious food. Brands can choose wisely and creatively to showcase their adverts in the food court through table stickers, flooring, chairs, hand wash area, queue belt, trays and food counters.

        Adverts in Washrooms 

        Washrooms are places of self-freedom for most people. Brands can advertise on the walls, doors and floors to reach out to them as they come in and until they exit accomplishing their motives.

        Parking Barriers 

        Brands can put shopping center advertising at the Parking barriers to attract individuals, entering and exiting the malls.

        Freebies (Wi-Fi) 

        Mall goers are roped to their smartphones, tablets, and laptops to pass the time as they wander inside the mall. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive, could gather an ample number of customers and also increase the brand’s visibility.

        Wall Wraps 

        Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the mall with big printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the large presence in the malls and also effectively reaches passengers from afar or nearby. 

        Unleash your brand
        ×

        Contact Form






          Counter Mats 

          A counter mat with a rubber backing and a vibrantly printed logo shape around the branded portion is one of the advertising strategies where the brand can be exposed to the customers while they navigate inside the mall. 

          Selfie-Stands 

          A selfie with family or friends while in malls always keeps them motivated to keep it as a memory or post it on social media. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand’s promotion along with their happiness.

          Charging Station 

          While shopping in the mall, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing the brand’s advertisement on a backlit screen, would draw more attention to the brand and also provide convenience to the customers.

          Events 

          Various promotional or launch events can also be initiated on the premises of shopping malls which greatly benefit brand engagement and create radical reinforcement.

          • Ambient, Mall, OOH, Out of Home, Outdoor, Shopping Mall
          Marian Vivek B

          Marian Vivek B

          Marian Vivek is an enthusiastic content specialist. He has a Master’s qualification in English literature and language, and is the author of ‘Heart of Thoughts Not All are faults’. Along with his desire to write and blog, he also enjoys photography, travel and knowledge sharing.

          Search

          cta
          ×

          Contact Form






            Recent Posts

            Journey of Event advertising

            3 Types of Media Planning You Should Know

            Difference Between OOH and DOOH Advertising

            Journey of Gym Advertising

            APSRTC Bus Advertisement and Rates [2023]

            Journey of Banner Advertising

            Categories

            Mall 6 Outdoor 182

            Book Mall Advertising

            ** All trademarks, logos and brand images are the properties of the respective owners. **

            About Us

            Buymediaspace is an Ad Booking Agency in India, offering Newspaper, Outdoor and Cinema Advertisement at lowest rates & discounts with best service.

            Contact Us

            • No.41/30, 2nd cross, Marathahalli - Sarjapur Outer Ring Rd, beside Traffic Police Station, Ibbaluru, Bengaluru, Karnataka 560103
            • +91 63602 14181
            • support@buymediaspace.com

            Quick Links

            • Home
            • Industry
              • Campaign
            • Media
              • Newspaper
              • Outdoor
              • Digital
            • Partners
              • Outdoor Partners
              • Print Booking Agency
            • Careers
              • Full Time
              • Internship
            • Home
            • Industry
              • Campaign
            • Media
              • Newspaper
              • Outdoor
              • Digital
            • Partners
              • Outdoor Partners
              • Print Booking Agency
            • Careers
              • Full Time
              • Internship

            © All Rights Reserved. Designed and Developed by Apto Digital