As metros have gained popularity as a fast and preferred mode of transportation for daily commuters, Metro Station Advertising has emerged as a highly effective and convenient way to reach potential audiences. Metro station branding serves as an exceptional medium for advertising, enabling brands and businesses to garner exposure from a wide-ranging audience.
Through Metro Advertising, people become more familiar with the brand and its products, which helps establish a brand image in their minds and enhances overall brand visibility. Metro Station Advertising predominantly reaches middle-class and working-class professionals, providing brands and businesses with the opportunity to make a significant impact. Advertising in metro stations can yield substantial results as commuters spend a considerable amount of time within these stations.
Using the below spaces for Metro train Advertising can help a brand in creating magic
Metro Stations
Metro station branding offer brands ample space for setting up standees, kiosks, posters, banners, billboards, and digital screens.
Metro Wraps
With train wraps, the advertisers can run the branding along the entire length and breadth of the metro. It is certainly impactful as, during the metro arrival or during the dwell time, the advertisement on the metro train gets the prime attention of the travelers and leaves an everlasting impression on their minds.
Brands like Amazon, Pepsi, India Mart, Ola, Airtel, and so on are opting for the Metro Wrapping Marketing Strategy to reach out to a large gamut of audiences.
Metro Doors
Metro Ads can also be placed on the doors on both sides of the metro, except the viewing glasses. Many advertisers use this space and come up with unique content ideas of metro advertising.
Train-panel advertising
The side panels of the metro train can also be used for advertising. It grabs the attention of commuters while standing or sitting inside the metro which unavoidably takes a gander at these advertisements.
In-holders
Advertisers can likewise put their ads on the holders of metro trains. Any traveler standing or sitting won’t miss the message placed here, as they are either holding them for support or they fall under their view while sitting.
Digital screens
Apart from these traditional strategies, advanced digital screens are also mounted inside the metro trains with clean content and a fully-lit background. This advanced method helps in advertising the brand even during the night.
Metro TV
Moving images attract more attention! Advertisers have the opportunity to place their brands on the Metro TV screens being installed at the metro stations and inside the metro. It caters to video and animation ads that help to grab more attention than regular posters.
Metro bridge panel
People from all walks of life cross the metro bridge. Either going to catch a metro train or waiting at the signal to reach the office. The Metro bridge panel or metro pillar advertising provides a wide space to advertise which is hard to ignore.
Elevators/lifts
The 6-8 seconds of the noiseless journey from one floor to another can help a marketer to create a high impact as this is the time when commuters try to avoid eye contact with others and involve themselves in reading nearby ads.
Metro Card Branding
Branding on the back of Metro cards is also an excellent opportunity available when we talk about Metro Branding. Advertisers can place their ad on the card creating brand recall not only during the journey but also after the journey.
Floor Sticker
Create a footprint and navigate the customer to your brand! Taking advantage of an unused floor in advertising can lead to maximum exposure and an increase in sales. Using vibrant colors and bold letters on the floor stickers can attract commuters on their way to catch the train.
Gate lines
The ticket barrier at the metro station is passed by all passengers traveling through the metro making it have the highest footfall. Placing your metro ads at gate lines offers a unique visual opportunity for the brand.
Charging Station
While waiting at a metro station, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing your advertisement on a backlit screen, would draw more attention to the brand and also provide convenience to the passengers.
