Outdoor advertising, or out-of-home advertising (OOH), refers to any type of advertising that reaches consumers when they are outside of their homes, such as billboards, posters, transit ads, digital signage, and street furniture. OOH advertising is often used in conjunction with other types of advertising, such as television, radio, print, and digital media, to create a comprehensive marketing campaign.
The main goal of out-of-home advertising is to capture the attention of consumers while they are on the go, commuting to work, running errands, or engaging in leisure activities. OOH advertising can be particularly effective in raising brand awareness, reaching a large audience, and delivering a targeted message to a specific geographic area. From billboards to transit ads, outdoor advertising offers a wide range of options to connect with consumers.
In this article, we will talk about the types of outdoor branding and discuss all the outdoor media options available as per different advertising campaign needs and budgets.
Types of Outdoor Advertising
These are large advertising displays placed in high-traffic areas such as highways, busy intersections, or on the sides of buildings. They come in various sizes and shapes and can be either static or digital. This is one of the best out-of-home advertising types if you want to target a wide diverse audience and create buzz about your brand.
2. Transit advertising
This type of advertising includes bus advertising, taxi advertising, train advertising, metro advertising, and other forms of public transportation. These ads can be either static or dynamic and are typically seen by a large number of people. This can help you target a particular city or town and grab their attention.
3. Vehicle Wraps
Vehicle wraps are a highly effective form of mobile advertising that can be used to promote a business or product. By wrapping a vehicle with eye-catching graphics and messaging, businesses can reach a broad audience and generate buzz about their offers, products, or services. This OOH advertising type never fails to capture the attention of passersby and helps to build brand awareness.
4. Street furniture advertising
This includes ads on public amenities such as benches, bus shelters, trash cans, and kiosks. This OOH media advertising type is unconventional and typically involves using creative and eye-catching ads in unexpected locations to grab people’s attention. It is effective for businesses looking to reach a local audience.
5. Digital displays
Moving images are better at catching attention! Digital screens are a modern form of outdoor advertising that can be highly engaging and interactive. Digital screens can be placed in high-traffic areas like shopping malls, transit stations, or sports arenas, and can be used to display dynamic and engaging content. It is a good fit for businesses in industries such as technology, entertainment, and fashion.
6. Point-of-sale advertising
Point-of-sale (POS) advertising refers to promotional materials that are displayed at the location where a product is sold, typically at the checkout area or near the entrance of a retail store. Point-of-sale advertising is a highly effective way to drive sales, as it targets customers who are already in the process of making a purchase. By strategically placing POS advertising materials, businesses can increase the visibility of their products, capture the attention of customers, and ultimately boost their bottom line.
7. Guerrilla Marketing
Guerrilla marketing refers to unconventional and creative advertising techniques that are designed to attract attention and generate buzz. Examples include placing chalk art on sidewalks, using street performers to promote products, and creating interactive installations.
8. Static advertising
Static advertising refers to advertisements that do not involve any motion or movement but instead rely on a still image or graphic to convey the advertising message, such as banners, vinyl stickers, posters, standees, elevator wraps, etc. Unlike other forms of advertising that may be short-lived, static advertising is known for its longevity, providing repeated exposure to a large audience.
9. Interactive advertising
Interactive advertising is a form of advertising that allows consumers to engage with the brand or product in a more active way, such as through event branding, look walkers, samples, etc. By using these and other interactive elements, brands can build stronger relationships with their customers and ultimately drive sales.
10. Other traditional advertising
Apart from the above-mentioned traditional outdoor branding options, there are various other OOH media types such as radio, cinema, newspaper, newspaper insertion, and many more that have been used for many years and are still commonly used today as one of the most preferred outdoor advertising types.
Choosing an advertisement type from the above-mentioned outdoor media options can depend on a number of factors, including budget, location, and target audience. By using a combination of different types of outdoor advertising, businesses can create a comprehensive marketing campaign that effectively promotes their products or services. Therefore, if you’re planning an ad campaign, it’s always advisable to contact reputed outdoor advertising agencies, such as Buymediaspace, to get the best advice on outdoor media option selection and achieve your desired campaign goal.