Railway station advertising is a highly effective advertising option, offering excellent visibility to a broad range of audiences who commute daily. Advertising in railway stations provides brands and businesses with numerous creative opportunities to reach their potential audiences and elicit the desired response. This form of advertising enables brands to achieve maximum exposure and effectively engage with their target audience. Railway stations can be seen as a large canvas, where the ads can be placed according to the kind of audience visiting the station.
Some of the various type of railway station advertising in India
Commuters get very attentive while listening to the announcement, advertising at this time can help your brand to target the audience in their receptive mind.
Banners and Hoardings
Advertising on banners or hoardings with photographic information emphasizes a strong visual effect on the audience. This big size attractive railway platform advertisement attracts passers by and makes them take a look at the message.
It provides a high-quality screen which relays to a far broader public audience with clean content and a fully-lit background. This advanced method helps in advertising the brand even during the night.
Apart from these traditional strategies, advanced digital screens are also mounted inside railway stations. It provides real-time updates and edits, which means one can remotely control the portals and make the desired changes instantly.
Pole kiosk is one of the most eye-catching and impactful ways of OOH advertising. It helps in repeated exposure of the brand which provides good brand recall to commuters.
Seat and Benches
Seats and benches at the railway station are located at the prime location with the highest footfall. Commuters sit here while waiting for the train providing quick consumption by the audience.
The 6-8 seconds of a noiseless journey from one floor to another can help a marketer to create high impact as this is the time when commuters try to avoid eye contact with others and involves themselves in reading nearby ads.
Foot Over Bridge (FOB) Board
People from all walks of life cross the Railway station foot over the bridge to catch the train. Foot-over-bridge panel provides a wide space to put ads in railway station platform which is hard to ignore.
As FOB, travelers also cross the subway to reach another platform from one platform. This noiseless and wide space also helps adverts to advertise their brand in
Ticket Vending Machine
It is a unique, straightforward and durable way of advertising. Advertising on both sides of the vending machine’s body provides a direct presentation of the ad.
Distributing flyers at railway stations can help a brand target the audience directly as per their age or demographics. While waiting for the train or sitting on the train commuters have plenty of time to read every mentioned detail of the ad.
Food counters at the railway stations are located at the prime location with the highest footfall. Commuters while waiting for the train get attracted towards the ad present on the food counter providing quick consumption by the audience.
Advertisers have the opportunity to place their brands on the Metro TV screens, being installed at the metro stations and inside the metro. It caters to video and animation ads that help to grab more attention than regular posters.
Advertising in the waiting lounge helps in targeting the captive audience. During this ample time, commuters get impacted by this ad and start digging into the brand.
A brand can also do free product sampling as train platform advertising by letting customers try it before buying it.
While waiting at the railway station, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing your advertisement on a backlit screen, would draw more attention to the brand and provide convenience to the passengers.
Some ad campaigns use selfie points to connect with customers in a fun and attractive way. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand’s promotion along with their happiness.
Create a footprint and navigate the customer to your brand! Taking advantage of unused floors in advertising can lead to maximum exposure and an increase in sales. Using vibrant colors and bold letters on the floor stickers can attract commuters on their way to catch the train.