Train advertising is a prevalent advertising method that involves placing advertisements inside trains or at railway stations. This approach ensures widespread coverage across India, reaching a large number of individuals. Leveraging train advertising allows your brand to expand its reach and connect with a diverse audience. It is an innovative and rapidly growing strategy that propels your brand to new heights. Due to the innovative type of showcasing the brand, Train Branding is preferred by many advertisers as they give a wide variety of options to choose from. Advertisers can promote their brand innovatively even with their limited budget.
Some of the various types of train advertising in India
Train Wraps
In this, the ad on the train runs throughout the length of the train, so it becomes a little hard to ignore it. Train wraps can be placed on local as well are IRCTC trains such as Shatabdi, Rajdhani, and special pilgrimage trains. Train wrapping can further be divided into 3 types depending the area covered and the budget of the advertiser-
- Fully wrapped
- Partially wrapped
- Lower wrapped
Door Wraps
Doors are the only ways to enter and exit the train or travel from one compartment to another. Advertisements on train can be placed on both the doors. Advertisers use this space to create high exposure while keeping the cost low. This also creates higher brand visibility since doors are very frequently used.
Inside panel posters
By placing advertisements inside the train, brands make use of the receptive state of the passengers to get them to pay more attention. Poster and vinyl stickers are glued to the panels to catch the attention of the commuters. Inside panel posters gives you various options to choose from such as:
- Behind the seat
- Near windows
- Near the charging station
- Near the washroom
- Close to luggage storage
- Below the roof panel
Digital Screening
With technology taking over, digital screens have become very prominent. During long journeys people look for something to entertain themselves, videos are the best way to do so. Videos in trains come with an unzippable ad, which increases the visibility of the advertisement on train thereby increasing your brand awareness.
Seat covers
A seat advertisement in the train is going to be in front of the commuter during the whole journey and they are not going to miss it. This will leave a lasting impact on the passengers.
Magazines
These are provided by a few private trains and are a great way to entertain consumers during a long journey while also promoting your brand. Magazine ads are often innovative and create a lasting impact on the consumers.
Grab Ads
These advertisements in rail are hard to miss as the holders of the train are one of the most used commodities. It doesn’t matter if the passenger is sitting or standing, they are going to notice this extremely creative ad.
Meal trays
This is one of the most captive ways to engage the audience as they are attractive and uncluttered. These can be considered as one of the most effective ways to deliver product or service messages.
