Advertisements are everywhere! Whether you are in bed using your phone, driving to your favourite destination on the highway, or in the mall doing shopping, you are surrounded by them.
Imagine you’re cruising on the highways, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is an irresistible, overwhelmingly cheesy pizza, the size of your car. You suddenly realise that you are starving. (But are you actually starving?). And the very next moment you’re searching for that pizza store nearby! You truly need to get your hands on that pizza now. Well, that’s the power and intensity of a brilliant Billboard Advert.
There are various types of advertising that businesses can use to promote their products or services, such as television advertising, radio advertising, print advertising, and online advertising, but today we will discuss outdoor advertising, which is an excellent method to impact a large audience in a cost-effective way.
What is Outdoor Advertising?
Outdoor advertising commonly referred to as Out-of-home advertising or OOH advertising is the type of advertising displayed in public spaces targetting consumers while they are outside of their homes. This type of outdoor branding includes billboards, transit systems, street furniture, mobile billboards, digital displays, and other outdoor structures.
Outdoor advertising aims to capture the attention of people who are on the go, commuting, traveling, or enjoying leisure activities outside of their homes. It is a popular and effective way for advertisers to reach a wide audience and build brand awareness.
Outdoor advertising is a relatively cost-effective way to reach a large audience, as the cost of producing and placing an advertisement can be lower than other forms of advertising, such as television, or print media. Additionally, outdoor advertising can be highly targeted, with messages tailored to specific locations or demographics.
Why Use Outdoor Media Advertising?
Outdoor advertising is creative and eye-catching, making it an effective way to generate interest and engagement with a brand or product. Some of the benefits of outdoor advertising include its high visibility, long-lasting exposure, and ability to target specific locations and demographics. There are several reasons why businesses might choose to use outdoor advertising, such as;
- Large and diverse audience
- Multiple exposures
These benefits make Outdoor advertisement an effective way to reach a large audience and increase brand awareness. Here’s an example:
Suppose you own a local coffee shop and want to promote a new line of cold drinks for the summer. You could place a billboard or poster near a busy intersection or near your shop to catch the attention of people passing by. This outdoor advertising could feature a colorful and eye-catching design with a catchy slogan or tagline that highlights the new drinks.
By placing the ad in a high-traffic area, you can increase the chances of people noticing your brand and being interested in trying out the new drinks. Outdoor advertising can also be more cost-effective compared to other forms of advertising, such as TV commercials or radio ads, which can be expensive and may not reach as wide an audience.
Tips to create an effective outdoor advertising
1. Know your audience: Understand who your target audience is and what they are interested in to create outdoor advertising that resonates with them. Use data and insights from market research to identify their demographics, interests, and behaviors.
2. Keep it simple: Outdoor advertising needs to be simple and easy to understand at a glance. Use clear and concise language and avoid cluttering the ad with too much information.
3. Use visuals: A picture is worth a thousand words. Use high-quality images or graphics in your outdoor advertisement that relate to your brand or product and grab the attention of passersby.
4. Choose the right location: Place your ad in a high-traffic area where it will be seen by your target audience. Consider the viewing distance and angle, and make sure your ad is visible from different perspectives.
5. Consider the environment: Choose colors and design elements that stand out from the surrounding environment. Use bright colors for daytime ads, and make sure the ad is illuminated for nighttime viewing.
6. Highlight benefits: Use a catchy headline or tagline that highlights the benefits of your product or service. Make sure the message through your outdoor branding is clear and compelling.
7. Make it memorable: A good outdoor advertisement should be memorable and leave a lasting impression on the viewer. Use humor, creativity, or other engaging elements to make your ad stand out.
8. Keep it consistent: Make sure your outdoor advertising aligns with your brand’s overall messaging and style. Consistency across all advertising channels helps build brand recognition and trust.
If you are looking to do outdoor ads, whether as an agency or for your own brand, remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money.
By following these tips, you can create effective outdoor media advertising that attracts attention, delivers your message, and drives action. It’s always advisable to partner with a media buying agency such as Buymediaspace to help you create and execute an effective outdoor advertising campaign at the lowest rate. They can provide expertise on the best locations, design, and messaging to help you achieve your goals.